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Harry Pliscof
Senior Copywriter
Creativity...one of the more nebulous terms in the English language. Yet, in the world of marketing communications it is absolutely essential if one is to succeed. Senior Copywriter, Harry Pliscof, brings that much sought after and elusive quality to Evolve.
“Philosophically,” Harry begins, “To simply incorporate all those things a client wants or research says ought to be included is totally unacceptable. For marketing communications to really work, we must breathe life into those otherwise mundane facts and figures. Because, in reality, the same idea can be creatively dead in one person’s hands and magically alive in another’s.”
A graduate of Temple University in Philadelphia, Harry began his career as a copywriter for a Philadelphia FM radio station. With over 20 years experience in the Philadelphia market, Harry honed his skills at several high-profile agencies in the business-to-business, consumer and medical fields creating work for such clients as AMP Incorporated, Rogaine, YORK residential and commercial HVAC sytems, American Electronic Laboratories and Safeguard Business Systems.
Continues Harry, “While a great idea is not the exclusive domain of us creative folk, what makes the difference are those intangible skills of writers and art directors...skills that cannot be factored into any sort of equation.”
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